Al Robert, Jr.

Be Real, Fill Real Needs, Sell It and Profit.

Simple, right? I don’t know much about “marketing” or “business development,” but if this isn’t a template for a simple, honest business, I don’t know what is.
We don’t need marketing. Customer Anthropology is the future. Strategies have changed and it’s no longer effective to have a traditional marketing model of yelling/broadcasting through the biggest proverbial bullhorn a company can afford (expensive launch events, advertising, PR, etc.). It is all about getting into your customers’ psyche, anticipating their reactions, and truly satisfying customers’ real needs.

We don’t need marketing—we need customer anthropology from Apollo Sinkevicius
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Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era. (I’m focusing mainly on the first 10 minutes of the video about the recent successes of things like Guitar Hero, XBOX accomplishments, and Wii Fit.)
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Realness. I’ve written before about authenticity and how we crave it. I suspect this may be a result of the number of abstractions we come into contact with every single day. Think about how many abstractions your brain has to deal with to just read this. There is a computer. With “windows.” Built on top of a “file system” with “folders” and “files.” And then you get on the “internet” (which is not a real place) through your “browser” (which doesn’t take you anywhere because you’re still in your chair) to go to a “site” (which isn’t a site or location at all) to read some text on a screen. So, hi. How ya doin? Welcome to Abstraction City, population You and Me.

Abstractions are not bad. In fact, they are incredibly powerful. Case in point: math is an abstraction. All that computer stuff is abstraction. Corporations are abstractions too. But, the conflation of abstractions means we need to devise more meaningful ways to interact with and understand them. Lest, we feel no connection. We’re severed from a real world. Nothing bona fide, nothing tangible. We get confused. We get a handful of dust.

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